Cosmetic surgery changes not only appearance but also the perception about human middle age. The international group of scientists ACNielsen researched people from 42 different countries who were using the services of cosmetic surgery and whose middle age started only from 60.
It was found out that three of five 40-year-old people felt like 30. Frank Martell, Chief Operating Officer of ACNielsen, says that at the age of forty, people now can feel secure both financially and in personal life. Many believe that it is the period when you just start living. But it does not mean that everyone is satisfied with their appearance.
A healthy lifestyle and greater disposable income seem to stop the passing years. But for many people, it is the surgical scalpel that helps them preserve young appearance.
The majority of the world’s luxury consumers are Russians, 48 percent of which use plastic surgery services to achieve satisfaction with their appearance. The figures of other countries are varied: about 30 percent luxury consumers among Irish people, 25 percent luxury consumers among Italians and Portuguese, and 28 percent of luxury consumers among Americans, French and British people choose plastic surgery as a way to “stop the time”. Cosmetic surgery is getting more available financially, and botox parties are becoming popular.
Beside the often used botulinum toxin injections, the cosmetic surgery menu also includes liposuction treatment during a lunch break. According to the research carried out by the ACNielsen group, these procedures have become the most profitable services during the last years. For example, in Britain, the figure of plastic operations increased by 35 percent during a year period. The most ‘fashionable’ procedures include botox injections for £400, eye surgery procedures for £4000 and a complex face and eye lift procedure which costs about £ 8000.
Douglas McGeorge, president of The British Association of Aesthetic Plastic Surgeons, says that the age of people who decide to have face and eye plastic operations done is varied. Even those who are 80-year old come to plastic surgery specialists, wishing to make their face look younger.
Those who refuse surgical operations, use a lot of products to slow down the skin’s aging process. The French beauty institute Clarins has recently launched world’s first spray targeted to protect the skin from electromagnetic radiation created by mobile phones and computers which causes premature aging. However, the skin spray has yet to prove itself by the way of saving skin cells from damage against the intensities of electromagnetic radiation…
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