|
2007-01-10
The benefits of incentives are closely related with employee emotional commitment to the organisation.
Ask your employees what their job is for them. If their answer is only “a way to earn money”, there is something to be worried about. Employee commitment to their job and organization on the whole is an important factor of success, which it is no news, but the problem is that sometimes we don’t realize the very extent of the importance of this commitment.
Employee commitment to the organization is at least of two types. One of them can be called rational commitment, i.e. a relationship based on employee’s financial interests or interests related with possibilities to improve professional skills and make a career. We usually tend to such considerations as how much effort has been put while working in the company, whether we are adequately rewarded for the effort, and finally, are there any alternatives (better paid, more interesting and perspective jobs). If an employee thinks that the company is investing in them a lot, they will repay with diligence and loyalty.
Another type of commitment is called emotional commitment. According to researchers, it can be up to four times stronger in comparison to the mentioned rational commitment. Emotional commitment to the organization can be defined as a relationship where employees appreciate and enjoy their job and believe in what they are doing. They accept company goals as their own and honestly perform their tasks.
Various investigations have shown that a stronger employee emotional commitment determines an increase of up to 57% in their effort to perform their tasks properly and even determination to exceed the limits of formal requirements while seeking a better result. These attempts decide an upswing in the effectiveness of staff performance by 20%.
So what makes people strive more for the benefit of the company? The answer is: the company itself – if it ensures that employees have an opportunity to realize their potential and make a contribution to the company’s success, are shown appreciation and feel the importance of their individual attempt.
An employee whose main object of attachment is a salary can be easily attracted by an employer offering a higher one. So what helps to retain employees is an emotional relationship (with the company, its managers, colleagues) which gradually develops when employees understand that they are important, needed, and cared about.
Thus by giving staff incentives as a sign of appreciation and recognition and strengthening employee commitment on the emotional level, a company will not only win staff productivity, but also successfully compete in the labour market where a good and loyal worker is a greatest asset. Some companies may be satisfied with their employees working only to get a salary, but if the success of your company depends on innovative ideas and creative solutions, you won’t do without those committed to your company emotionally who will always show that extra effort and enthusiasm.
More articles about team building and incentive travel: |
|
|
|
|
