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2006-12-27
Internal communication is vital in any organization. It embraces the exchange of information within the company and the way people interact (staff communication). Everyone, from the lowest to the highest rank, participates in the process of communication.
The traditional goals of internal communication are to boost employee relationships, build an informational bridge between superiors and subordinates, inform the latter about company goals, plans, changes, visions, etc. Internal communication should encourage feedback from employees of lower rank: staff is kept informed and thus more involved in the company’s activity.
However, employees often complain that they get all the instructions concerning their work, do their best to fulfil their tasks, demonstrate initiative, but rarely receive proper attention or appreciation. Dissatisfaction with such factors can be a serious reason for quitting and increased employee turnover as a result. Meanwhile every employer knows how difficult it is to find a good worker and what a loss it is to part with the one you have grown and whose talent and skills helped the company develop successfully.
A good salary will hardly help in this case. You can’t buy loyalty for money because there are many companies who can offer an adequate sum as a payment. To retain your employees, you have to attract, motivate and appreciate them. This can be done by improving internal communication. Team building, corporate parties, incentives, staff rewards, corporate breaks, etc. can benefit the company a great deal. Such corporate events help to improve workplace environment, employee morale and create a positive climate in the organization. While providing recognition, encouraging teamwork, noticing and rewarding their employees, companies ensure themselves more opportunities to retain their staff.
Thus investing in staff communication pays off. Corporate events such as team building days, incentive activities, and corporate celebrations improve communication between superiors and subordinates and boost relationships in teams, which leads to greater employee satisfaction and loyalty.
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